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Press about us
Commentary and expertise from the partners of Thesis Partners in business and industry media.
Promyshlennye Stranitsy · No. 2 20268 April 2026
Automating industrial plants: overcoming resistance
Thesis Partners partner Boris Kaptelov on why resistance to automation is an argument about the distribution of benefits and risks, who should own the outcome of a project and how not to get stuck in “pilot purgatory”.
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Obshchestvennaya Sluzhba Novostey · press conference28 March 2025
A Russian multi-platform: why do we need our own WeChat?
Could a WeChat of its own appear in Russia? At a press conference for Obshchestvennaya Sluzhba Novostey, Boris Kaptelov answers that question as a practising strategist.
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RBC TV · interview26 March 2025
Advertising labelling: a sober look at the numbers and the panic
In an interview with RBC, Boris Kaptelov separates the hype from the reality: why nothing critical changes for large advertisers and top bloggers — and which numbers to watch.
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State University of Management · expert jury30 June 2024
The final of the all-Russian “Startup as a Diploma” competition
Nikita Nechaev, CEO of Profilum, sits on the expert jury of the all-Russian competition for graduation projects built as startups.
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Podkast Prodakta · video6 March 2024
A CEO mindset in product: how strategy beats tactics
A strategic view of product management: how to connect product metrics with the P&L of the business and why strategy beats tactics.
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Boris KaptelovRead at the source →
Forbes · opinion column1 December 2023
Not just “believing in yourself”: why business education becomes a point of growth in a crisis
Why business education is a strong investment in a crisis: on a systems approach and the value of the people around you — in Boris Kaptelov's column for Forbes.
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Frank Media · interview19 July 2023
Around Gorod for cashback and bonuses
A detailed look at the Gorod ecosystem built on the Troika card: CEO Nikita Nechaev — on the audience, the partnerships with Rosbank and Magnit, and the growth strategy.
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ComNews · commentary26 April 2023
Gorod launches a virtual mobile operator
The launch of GorodMobile: Nikita Nechaev — on the first solution to bring together a mobile operator and a transport card.
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Moscow 24 · commentary22 June 2022
Troika holders will get cashback on purchases
The Gorod app is launching cashback of up to 30% on goods for Troika holders — a comment from the head of the app, Nikita Nechaev.
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RBC · commentary28 October 2019
Sberbank has launched a service for going out to restaurants
The launch of SberFood: FoodPlex CEO Nikita Nechaev — on the platform, 52,000 restaurants in 72 cities and the ecosystem's plans.
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Kommersant · commentary28 October 2019
Sberbank has launched an app for booking tables
On the features of Sberbank's new restaurant service — with a comment from FoodPlex CEO Nikita Nechaev.
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vc.ru · commentary9 October 2019
FoodPlex has offered cafes and restaurants a subscription-based management system
Why the restaurant market needs a subscription model: Nikita Nechaev — on a product for small cafes built on r_keeper.
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Radio MediaMetrics · video broadcast31 July 2019
Fintech vs Foodtech: the battle for the future
Foodplex CEO Nikita Nechaev in the “Food Tech Money” studio — on the future of restaurant technology and the place of fintech in foodtech.
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Vedomosti · interview21 January 2019
Ozon will launch a restaurant delivery service
Nikita Nechaev, project head at Ozon — on the launch of food delivery with 200 partner restaurants and on how the service will differ from the aggregators.
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VK Video · interview
Management principles from the COO of VK: on the future of AI, careers and the value of rest
From research physicist to COO at VK: the path, the management principles and a view of the future of AI. A conversation about systems thinking and about why rest is a strategic asset for a leader.
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Boris KaptelovRead at the source →
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