A consultant with a neural network is not yet AI consulting
Five levels of AI maturity in consulting: where quality changes and where only speed does. Nikita Nechaev's personal analysis, with three questions to ask a provider.
Management and strategy consulting
We help businesses growon their own terms— from strategy to the first results
We work directly with owners and senior leaders. We address the real, underlying problems of a business — not the symptoms — and see change through to results.
50+projects delivered
80%of clients come back
Insights and publications
Expert insights on management, strategy and business growth
In the projectAI transformation of an automotive group's office
In-depth interviews: what the method proves and what it does not
What in-depth interviews can establish and what they cannot: sample size, saturation, buying centers, JTBD schools, AI analysis, and acting on findings.
What research costs: six questions for your vendor
Why interview counts don't set the price of research: six questions on saturation, sampling, negative cases, and the limits of qualitative findings.
Customer needs research: what to check before launch
What customer needs research must answer before you fund a launch: jobs, alternatives, buying barriers, and what clients will actually pay for.
More articlesCollapse articles
“The analysis was done with AI” is not a description of a procedure
AI-assisted interview analysis is five different operations with very different reliability. What to delegate to the machine and what to verify yourself.
In-depth interview questions: seven techniques and the limits of each
Seven questioning techniques for in-depth interviews — what each one yields, where it fails, and how to combine them into a coherent research design.
An organisation is not a respondent
Why interviewing happy users won't explain lost B2B deals: buying center roles, purchase types, and how to build an interview sample around the decision.
The client is not lying, they simply do not know why they chose
Why interview answers about purchase reasons are reconstructions, not causes — and three free practices that make research conclusions testable.
The client asks for a button: nine things people call a need
A goal, a task, a problem, a barrier, a risk, a workaround: nine distinct things research reports lump together as customer needs, and how to tell them apart.
Jobs to Be Done (JTBD): three different schools
Christensen, Ulwick, and Moesta mean different things by JTBD. How the three schools differ in unit of analysis, interviews, and output — and when each fits.
“Let us test the solution with customers” means four different procedures
Concept test, value proposition check, prototype, usability test and pilot answer different questions. What each procedure proves and what it cannot.
The research report: turning findings into decisions
Why research reports go unused, and how to turn findings into recommendations with owners, deadlines, and a way to verify them.
Operating model
A target process for launching educational programmes
Central University: four decision points, a shared launch calendar and six working documents in two months.
Read the case Related serviceOperational efficiencyResearch
Repricing the product: +60% ARPU
Customer interviews, a three-tier pricing grid and a free-starter cap
Read the caseRelated serviceMarket and customer researchGrowth strategy
An IT company: from stagnation to a ₽120M round
Investors approved a ₽120M funding round (Series A).
Read the caseRelated serviceProduct strategyServices
How we work: from a free consultation and express diagnostics to a turnkey project and ongoing support. The choice depends on the scale of the task.
Turnkey project— our core format
Our main format: projects of 2–6 months or two-month modular blocks (corporate and product strategy, topic by topic). The full cycle: strategy, research, implementation, result.
CaseGrowth strategy for an IT companyExpress diagnostics in 5 days
An entry format. For a fixed fee we review the business and deliver a first position: 3–5 initiatives and a 12-week plan.
Market and customer research
Interviews, surveys, desk research and price testing. We answer your question about the market and the customer, with arguments and the limits of applicability.
CaseRepricing the productSupport for the Project Management Office (PMO) and the objectives and key results (OKR) system
Monthly management of the initiative portfolio and OKR delivery.
CaseImplementing a PMOStrategy sessions
Multi-day strategy sessions and partner mediation. We help the team reach decisions and improve how they work together, including difficult negotiations.
Team session facilitation
We run your session as facilitators: preparation, moderating the discussion, documenting decisions. For management teams.
Mentoring and support
A support format: we help convey the owner's position to the team and carry the change through in practice. A one-off session or a track of 4–8 meetings.
One-off consultations
We answer the hard questions, give advice and point out a direction.
Free consultation
We will discuss your situation and choose the right format of work.
Network
We help find contacts of partners and decision makers.
Approach
We combine hands-on management experience, consulting and an academic background, so we see what pure practitioners miss and are particularly strong in productisation and product strategy.
Diagnostics
Interviews, data, audit. We understand the real state of affairs, not what the reports say
Strategy
An initiative map, objectives and key results (OKR), a business case. We prioritise and quantify — we do not speculate
Implementation
PMO and sprints, a metrics dashboard, regular reviews. We do not leave after the presentation
Scaling
Rolling out practices and training the team, so that it works without us
Industries
Our priority is working with owners and mid-sized businesses. Deep expertise in key industries.
IT, advertising and media, Web3
Technology companies, advertising and media businesses, Web3 and tokenisation: areas where our practice is strong.
Construction
Industrial and civil construction, including residential property. We work with full-cycle (EPC) contractors.
Retail and fast-moving consumer goods (FMCG)
Traditional retail and chains, as well as fast-moving consumer goods (FMCG).
Manufacturing
Manufacturing companies: from product strategy to operational efficiency and M&A.
State corporations and companies with state participation
Hands-on experience with state corporations, regional governments and the federal level, including strategies developed under official methodology (RF Government Order No. 2199-r). A rare competence on the consulting market.
Owners and mid-sized businesses
Our priority is chief executives and business owners in the segment defined by the SME law.
What clients say
“Your project is the best thing that has happened to our company in terms of understanding the business, both from the outside and from within.”
Frequently asked questions
How much do your services cost?
The cost depends on the format and scale of the task. We give an exact quote after the diagnostic meeting, once the scope is clear. The first consultation is free.
How quickly can you start?
We usually start within 3–5 business days of agreeing terms. An express audit can begin the next day
Do you work under a non-disclosure agreement (NDA)?
Yes, we sign an NDA before any project begins. Confidentiality is a basic condition of our work. Contract, NDA and invoice on request
How are you different from the large consultancies?
We do not sell slides — we see things through to the result. Every project is supported through implementation. And we put no juniors on a project: you work with the founders and senior experts
What if the format of work does not suit us?
The first consultation is free: we look at your situation and tell you honestly whether we can help. If the task is not ours, we will recommend colleagues. That is our thesis-driven approach
Founders
You work with the founders in person, not with junior consultants
Partner
Nikita Nechaev
Over 20 years in operational and strategic management, from startups to holdings, with P&L responsibility of up to RUB 2+ bn.
Experience at OZON, SBER, Delivery Club, Philips, international fintech and EdTech companies. Over 5 years in strategy consulting: more than RUB 10 bn in closed M&A deals, GR, independent board member of several companies.
Focused on strategy and operational development, corporate governance and building effective boards.
Author of more than a dozen successful market strategies for market-leading companies, including digital and AI transformation programmes.
Partner
Boris Kaptelov
Partner focused on strategy, corporate governance and finance.
Boston Consulting Group (BCG), leadership roles at Delivery Club. Independent director and member of the Strategy Council under the RUSNANO board. Visiting professor at the SKOLKOVO, HSE and IMISP business schools.
Executive MBA, Chartered Financial Analyst (CFA). Particularly strong in working with owners of mid-sized businesses.
Digital strategy and technology investment, drawing on BCG and the RUSNANO Strategy Council.
Our clients and partners
Market leaders, state corporations and top business schools
Press about us
Our partners’ expertise in business and industry media.
Promyshlennye Stranitsy · No. 2 2026
Automating industrial plants: overcoming resistance
Boris Kaptelov, partner at Thesis Partners, on why resistance to automation is an argument about the distribution of benefits and risks, who should own the outcome of a project and how not to get stuck in “pilot purgatory”.
Read at the sourceLet us discuss
your request
Write or call — we will send a proposal within 24 hours.
Contacts
go@thesispartners.ru+7 (495) 175-95-75Write, call or leave a request — we will reply within one business day.