We help businesses grow
on their own terms — from strategy
to the first results
We work directly with owners and senior leaders. We address the real, underlying problems of a business — not the symptoms — and see change through to results.
Cases
Real results for companies and their leaders
Multiplying a medtech manufacturer's scale and entering international markets
We refreshed the corporate strategy, separated the business units, and rebuilt the product-portfolio strategy. We brought the initiatives together into a single picture of aggressive growth with multiple-fold potential over five years: dominance at home and a move abroad, where a global leader exists — yet there is room for a Russian player too.
Turnaround · RetailReturning a retail chain to profit in six months
We stabilized cash flow, rebuilt the assortment and store-level unit economics, and restructured operations and procurement. Within six months we moved the chain from persistent losses to an operating profit.
M&A · Oil businessM&A: selling an oil business
We prepared the oil business for sale: market analysis, financial model, investment materials. We found a buyer and closed the deal at a valuation 15% above target.
Construction · EPCRestructuring an EPC construction company
We rebuilt the organizational structure and project management of an EPC contractor (Engineering, Procurement, Construction): a responsibility matrix, a single project office, and end-to-end metrics. The speed of approvals and project delivery rose by 40%.
Marketplaces · E-commerceUnlocking decision-making between four partners
Two young founders found a marketplace niche; to scale, two experienced serial entrepreneurs came in as investors. Over time, roles and vision diverged. Instead of the strategy session we were asked for, we started at the root — mediation between the shareholders — and, through a series of sessions, renewed the partnership agreement and the equity arrangements.
Web3 · TokenizationGrowth strategy for a digital ruble and Web3 business
We refreshed the whole strategy for the business line: a product map built on user scenarios, the development of a digital ruble, and scenarios for entering new markets. We brought the hypotheses together into a single development track with measurable goals.
Industries
Our focus is working with owners and mid-sized businesses. Deep expertise across key sectors.
IT, advertising and media, Web3
Technology companies, advertising and media businesses, Web3 and tokenization — areas where our practice is strong.
Construction
Industrial and civil construction, including residential real estate. We work with full-cycle EPC contractors.
Retail and FMCG
Traditional retail and chains, as well as fast-moving consumer goods (FMCG).
Industrial manufacturing
Manufacturing companies — from product strategy to operational efficiency and M&A.
State corporations and state-owned companies
Hands-on experience with state corporations, regional governments, and at the federal level — including developing strategies in line with official guidelines (Russian Government Order No. 2199-r). A rare capability in the consulting market.
Owners and mid-sized businesses
Our focus is senior leaders and business owners in the small and medium-sized enterprise segment defined by law.
Services
Six areas of work — from strategy and revenue growth to operational efficiency, research, and M&A. We take on the whole task: from analysis to implementation.
Growth strategy
Where to play: ambition, product strategy, go-to-market, entry into new markets, and segment strategy. A horizon of 1–5 years.
Revenue growth
New sources of top-line growth: customer-centricity, repeat purchases, new products and segments.
Margin growth
Unit economics and costs: cost optimization, pricing, and stronger margins without sacrificing quality.
Operating model and processes
Organizational structure, business processes, and KPI reporting. We get teams working together and see changes through to implementation.
Research
In-depth interviews, NPS, analysis of location services, open data, and advertising. The outcome — customers' key pain points and barriers to purchase as the foundation for go-to-market.
M&A and raising capital
M&A deals and post-merger integration, raising capital and the investment model, negotiations with investors and partners, mediation of shareholder disputes. Supporting owners in their decisions about capital.
Insights and publications
Expert material on management, strategy, and business growth
Approach
We combine hands-on management experience, consulting, and an academic background — so we see what pure practitioners miss, and we are especially strong in productization and product strategy.
What is your thesis?
Every project starts with a document where we honestly set out the goals and timelines, the criteria for success, and your constraints and risks. No promises made just to close a sale — only a direct, professional approach. This is our philosophy, and that is why it is our name
What clients say
Ways we work together
End-to-end project — our core format
Our main way of working: projects of 2–6 months, or modular two-month blocks (corporate and product strategy — one topic at a time). The full cycle: strategy, research, implementation, results.
Five-day express diagnostic
A way to get started. For a fixed fee, we review the business and deliver a first position: 3–5 initiatives and a 12-week plan.
PMO/OKR support
Monthly management of the initiative portfolio and progress against OKRs.
Strategy sessions
Multi-day strategy sessions and partner mediation. We help the team reach decisions and work together better, including difficult negotiations.
Mentoring and support
An ongoing format: we help convey the owner's position to the team and put change into practice. A one-off session or a track of 4–8 meetings.
One-off consultations
We'll answer your pressing questions, give advice, and point you in the right direction.
Free consultation
We'll discuss your situation and find the format that works best for you.
Network
We'll help you find partners and decision-makers to connect with.
Frequently asked questions
Founders
You work directly with the founders, not junior consultants

Nikita Nechaev
More than 20 years in operational and strategic management — from startups to holding groups with P&L up to ₽2B+.
Experience at OZON, Sber, Delivery Club, Philips, an international fintech, and EdTech companies. More than 5 years in strategy consulting: over ₽10B in closed M&A deals, GR at the highest levels of government, independent board member at several companies.
Focus on strategy and operational development, corporate governance, and building effective boards.
Author of more than a dozen successful market strategies for market-leading companies, including their digital and AI transformation.

Boris Kaptelov
A partner focused on strategy, corporate governance, and finance.
Boston Consulting Group (BCG), leadership positions at Delivery Club. Independent director, member of the Strategy Council under the board of ROSNANO. Visiting professor at the SKOLKOVO, HSE University, and IMISP business schools.
EMBA, CFA (Chartered Financial Analyst). Especially strong in working with mid-market business owners.
Digital strategy and technology investment — experience from BCG and the ROSNANO Strategy Council.
Our clients and partners
Market leaders, state corporations, and leading business schools









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