Revenue and Sales Growth Consulting
Most companies grow slowly because they rely on one or two sources of revenue. We design a multi-channel growth model: new products, new customer segments, new sales channels.
Typical result: revenue growth of 1.5–3.2× over 18–24 months.
Why revenue isn't growing despite the effort
Three core mistakes we see in our work with growing companies:
Mistake 1. Dependence on a single segment. When 70% of revenue comes from five clients in one vertical, the company is in a trap. One client leaving, one regulatory change, one new competitor in the niche — and revenue drops by 30–50%.
Mistake 2. No deep understanding of the customer. Sales are run on impulse, with no analysis of who pays, how much they pay, and for what. There is no segmentation, no sense of which segments are the most profitable.
Mistake 3. A poorly designed sales process. People work on instinct — no funnel, no stage-level key performance indicators (KPIs), no conversion analysis.
How we grow revenue
Step 1. Analysis of current revenue sources. We break revenue down by segment, product, channel, and client. We calculate lifetime value (LTV), customer acquisition cost (CAC), and margin for each segment. The result: a profitability map that shows where the company is losing money and where it is making it.
Step 2. Identifying opportunities to deepen and expand. We assess whether the company can sell more to existing clients by going deeper, win new segments by expanding, or launch a new product through diversification.
Step 3. Selecting and launching growth initiatives. We typically recommend pursuing 2–3 initiatives in parallel: strengthening the current market, moving into an adjacent segment, and laying the groundwork for a new product. We detail each initiative: target audience, positioning, acquisition channels, sales process, KPIs.
Step 4. Building the sales process and pipeline management. If there is no process, we create one. We define the funnel stages, qualification criteria, time in each stage, and conversion by stage. We introduce monitoring in a customer relationship management (CRM) system or a simple Airtable.
A B2B software-as-a-service (SaaS) company was selling exclusively through its founder. It needed to scale without the founder. We built a sales process: prospecting, initial qualification, demo, negotiation, closing. We trained three account managers. Over 12 months, monthly revenue grew from ₽2.1M to ₽6.7M.
A reputation-management service was sold at a single price. We ran research and found segments willing to pay 2–3× more. We split the product into three tiers: basic, standard, premium. ARPU rose by 60% and churn fell by 15% thanks to better alignment of price and value.
Who this service is for
Companies dependent on a handful of clients. Revenue is concentrated and the risk is high. They need to diversify their revenue.
Companies with a strong product but weak sales. The product works, customers are happy, but few new clients come in. Sales need to be set up systematically.
Companies ready to enter a new market. They have mastered their current segment and now need to move into an adjacent or target market.
Results and metrics
Revenue growth of 1.5–3.2× over 18–24 months. An improved LTV/CAC ratio. Reduced dependence on top clients. A stronger position in current segments.
Long-term result: the company becomes more resilient and more attractive to investors.
Let's discuss your project
We'll get back to you within 24 hours and propose the most suitable approach.
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