Revenue Growth

Revenue and sales growth consulting

Most companies grow slowly because they rely on one or two sources of revenue. We design a multi-channel growth model: new products, new customer segments, new sales channels.

We work on what actually limits growth — how sales are built, pricing, and the mix of segments — not on a single advertising channel.

Why revenue isn’t growing despite the effort

Three core mistakes we see in our work with growing companies:

Mistake 1. Dependence on a single segment

When 70% of revenue comes from five clients in one vertical, the company is trapped. One client leaving, one regulatory change, one new competitor in the niche — and revenue drops by 30–50%.

Mistake 2. No deep understanding of the customer

Selling happens ad hoc, with no analysis of who pays, how much they pay, and for what. There is no customer segmentation, no sense of which segments are the most profitable.

Mistake 3. A poorly designed sales process

People work on instinct — no funnel, no stage-level key performance indicators (KPIs), no conversion analysis.

How we grow revenue

Step 1. Analysis of current revenue sources
We break revenue down by segment, product, channel, and client. We calculate lifetime value (LTV), customer acquisition cost (CAC), and margin for each segment. The result: a profitability map that shows where the company is losing money and where it is making it.
Step 2. Identifying opportunities to deepen and expand
We assess whether the company can go deeper and sell more to existing clients, expand into new segments, or diversify with a new product.
Step 3. Selecting and launching growth initiatives
We typically recommend pursuing 2–3 initiatives in parallel: strengthening the current market, moving into an adjacent segment, and laying the groundwork for a new product. We detail each initiative: target audience, positioning, acquisition channels, sales process, KPIs.
Step 4. Setting up the sales process and pipeline management
If there is no process, we create one. We define the funnel stages, qualification criteria, time in each stage, and conversion by stage. We track all of this in a customer relationship management (CRM) system or a simple Airtable base.

A sales team built from scratch: revenue up 3.2×

A B2B company with ₽60M in annual revenue earned 95% of it from a single customer category, and sales rested on the founder. We first hired a head of sales and described the process — deal stages, criteria for moving between them, CRM discipline — and only then built the team around it. In nine months revenue grew 3.2× to ₽192M a year, and the founder’s time spent selling fell from 70% to 30%.

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Repricing: average revenue per customer up 60%

A service with ₽7M in monthly revenue had not revisited its pricing for three years while the product moved on: the average contract sat at ₽25K. We talked to ten customers about where the product saves them time and money, and rebuilt the tiers around that value. Average revenue per customer grew from ₽25K to ₽40K, free-tier conversion rose from 4% to 12%, and monthly recurring revenue gained ₽4.3M. Existing customers kept their prices.

Read the full case study →

Who this service is for

Companies dependent on a handful of clients

Revenue is concentrated and the risk is high. They need to diversify their revenue base.

Companies with a strong product but weak sales

The product works, customers are happy, but few new clients come in. Sales need to be set up systematically.

Companies ready to enter a new market

They have mastered their current segment and now need to move into an adjacent or target market.

Results and metrics

A clear picture: where revenue comes from today and what will grow it tomorrow.

An improved LTV/CAC ratio.

Reduced dependence on top clients.

A stronger position in current segments.

Long-term result: the company becomes more resilient and more attractive to investors.

Let’s discuss your project

We’ll get back to you within 24 hours and propose a format that fits.

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