Insights

Experience you can put to work

We break down real business challenges, share our approach to management and show results without the gloss.

Featured case
IT company: from stagnation to a ₽120M round
Revenue had been flat for three quarters and investors were losing interest. In four months we rebuilt the strategy, reworked the unit economics and reached a Series A.
Read the case →
₽120MInvestment raised
4 mo.Time to delivery
+85%Growth in monthly recurring revenue (MRR)
×2.3return on investment (ROI) within a year
ArticleNEW
Product strategy goes obsolete before revenue shows it
Discounts and distribution prop up revenue for a while. Five signals it's time to rebuild the range — and why owners are the last to notice.
NN
Nikita Nechaev
ArticleNEW
How to build a medtech company that scales
Org design, lines of ownership and platform logic for a manufacturer of prosthetics and orthoses.
NN
Nikita Nechaev
Article
When a business needs management consulting: 7 signals
How to tell that a company has outgrown its current operating model and it is time to bring in outside expertise.
NN
Nikita Nechaev
Article
Growth strategy for a startup: from minimum viable product (MVP) to Series A
A step-by-step framework for building a growth strategy for early-stage tech startups.
BK
Boris Kaptelov
Case
IT company: from stagnation to a ₽120M round
Revenue had been flat for three quarters. In four months we rebuilt the strategy and reached a Series A.
DA
Thesis Partners
Article
How to set up a project management office (PMO) without losing agility
A practical guide to implementing a project office without the bureaucracy.
NN
Nikita Nechaev
Article
The employer brand (HR) as a growth driver: why strong companies start with people
The link between employer brand and business metrics. How investment in the employer brand pays back many times over.
BK
Boris Kaptelov
Case
PMO rollout: +40% to efficiency
Put project management in order at a company with 200+ employees.
DA
Thesis Partners
Article
Mergers and acquisitions (M&A) for mid-market companies: when buying a competitor is the best strategy
Inorganic growth scenarios: valuation, due diligence, integration.
NN
Nikita Nechaev
Article
Scaling a business: 5 mistakes that hold back growth
The classic traps companies hit when trying to scale — drawn from our clients' experience.
NN
Nikita Nechaev
Case
Employer brand (HR brand) for a fintech: ×2.3 applications
We rebuilt the employer value proposition (EVP) — candidates for key roles came in on their own.
DA
Thesis Partners
Article
Crisis management: how to save a business in 90 days
A playbook for stabilizing a company in crisis — from diagnostics to a turnaround plan.
NN
Nikita Nechaev
Article
Digital transformation for mid-market companies: where to start
How to adopt technology without million-ruble budgets while keeping the team productive.
BK
Boris Kaptelov
Case
M&A deal: a ₽45M acquisition
The full cycle: valuation, negotiation, due diligence, integration.
DA
Thesis Partners
Article
Objectives and key results (OKR) for growing companies: how to keep goals from becoming bureaucracy
How to roll out OKRs at companies of 30 to 300 people — without the cargo cult.
NN
Nikita Nechaev
Article
Financial modeling for non-finance leaders
How to build a model that supports strategic decisions.
BK
Boris Kaptelov
Case
Turnaround: bringing a retailer back from losses
The chain was losing ₽4M a month. We stabilized it in 90 days and returned it to profit.
DA
Thesis Partners
Article
Corporate culture as a competitive advantage
How to deliberately shape a culture that moves the business forward rather than holding it back.
NN
Nikita Nechaev
Article
Business processes: how to stop firefighting and start managing
Mapping, optimizing and automating processes — a practical guide.
BK
Boris Kaptelov
Case
Digital transformation in logistics: −30% costs
Automated core processes and rolled out BI analytics.
DA
Thesis Partners
Article
Customer experience in B2B: why net promoter score (NPS) is not enough
How to build a customer experience function that lifts retention and lifetime value (LTV).
NN
Nikita Nechaev
Article
Knowledge management: from chaos to a system
How to keep expertise from walking out the door and build a knowledge base people actually use.
BK
Boris Kaptelov
Case
A sales team from scratch: ×3.2 revenue
Built an outbound machine and tripled revenue in nine months.
DA
Thesis Partners
Article
How to build an incentive system that works
Beyond bonuses: intrinsic motivation, equity, career tracks and performance reviews.
NN
Nikita Nechaev
Article
International expansion: entering new markets without disasters
Market selection, localization, regulation — a practical guide for mid-market companies.
BK
Boris Kaptelov
Case
Pricing overhaul: +60% average revenue per user (ARPU)
We rebuilt the pricing tiers — ARPU rose with no churn.
DA
Thesis Partners
Article
Delegation for founders: how to let go of control without losing the business
Why founders struggle to delegate, and how to start — a systematic approach.
NN
Nikita Nechaev
Article
Corporate governance for mid-market companies
When you need a board, independent directors and how it supports growth.
BK
Boris Kaptelov
Case
Entering a new market: ₽0 → ₽25M
Helped launch sales in a new segment from zero.
DA
Thesis Partners
Article
Operational efficiency: where companies lose money every day
How to find and eliminate hidden losses in your processes — a practical guide.
NN
Nikita Nechaev
Article
How to choose a consulting firm: a checklist for owners
What to look for, which questions to ask and which red flags you cannot ignore.
BK
Boris Kaptelov
Case
Fintech strategy pivot: a North Star metric
A product map built on user journeys, with focus on a single metric.
DA
Thesis Partners
Case
Executive mentoring: from operations to a promotion
Six sessions: goals, delegation, balancing operations and strategy. Three months later — a promotion.
DA
Thesis Partners
Article
How to choose a consulting firm: 10 criteria
A practical guide to selecting a management consultant — from checking the track record to assessing methodology.
NN
Nikita Nechaev
Article
The ROI of management consulting: how to measure it and what to expect
Formulas for the payback of consulting projects, with real examples and market benchmarks.
NN
Nikita Nechaev
Article
Crisis consulting: a checklist for owners
A step-by-step checklist: when to sound the alarm, what to do in the first 72 hours, how to stabilize the business.
NN
Nikita Nechaev
Article
How to run market research: a checklist for owners
A step-by-step checklist: methods, tools and the common mistakes in market analysis.
NN
Nikita Nechaev
Article
A strategy session: outcomes, not slides
How to run a strategy session that actually delivers: preparation, format, facilitation.
NN
Nikita Nechaev
Article
Business transformation: where to start
Diagnostics, priorities, change management and keeping the team together.
NN
Nikita Nechaev
Article
Crisis management: a guide for the CEO
How to act in a crisis: first steps, decisions and when to bring in experts.
NN
Nikita Nechaev
Article
7 levers of revenue growth
Conversion, average order value, repeat sales — with no added marketing spend.
BK
Boris Kaptelov
Article
Operational efficiency: where to look for bottlenecks
How to find and clear bottlenecks: process diagnostics and optimization tools.
NN
Nikita Nechaev
Article
Optimizing business processes: a step-by-step method
From diagnostics to results. Metrics, tools and examples from practice.
NN
Nikita Nechaev
Article
Unit economics: how to get the math right
LTV, customer acquisition cost (CAC), payback period — formulas, examples and red flags.
BK
Boris Kaptelov
Article
A business financial model: template and instructions
Structure, key blocks and the common mistakes in building a financial model.
BK
Boris Kaptelov
Article
5 strategies for scaling a business
From organic growth to M&A. How to choose a model and avoid the traps.
NN
Nikita Nechaev
Article
Mentoring vs. coaching: what's the difference
The key distinctions, when each works best and how to choose a mentor.
NN
Nikita Nechaev
Article
How to improve your business margins
Four real cases: pricing, cost of goods, product mix.
BK
Boris Kaptelov
Article
Management consulting: when you need it
How to choose a consultant and what to expect from the project.
NN
Nikita Nechaev
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